It is simple, now that it is done......

Flora Plant Butter × Everything Connects
Tenvito · in-store screen
Plant butter.At the shelf.
The screen catches her. She sees Flora. At the moment of choice.
That’s already working.
Kantar, 2019: Tenvito screens · trial conversion 17% → 38% · +4% sales uplift in activated venues
She buys Flora.
She goes home.
You never see her again.
When they buy —make sure it counts.
The part the display can’t do alone.
Habit.
There's just one problem.
Habit doesn'tcount.
She bought Flora once. Maybe twice.
Then her hand reaches for the yellow block again. Without thinking.

Two hundred years of muscle memory. One purchase doesn't break it.
But habit isn't invincible.
It breaks.In moments.
When she's curious in the aisle.
When a screen catches her.
When a recipe surprises her on a Tuesday night.

Those moments are where it counts.
Right now — Flora can't see them.
Skip the cow.
Flora Plant Butter
Tonight’s recipe
Creamy mushroom pasta
Scan the pack for the recipe →
Free sample.
Scan here · no app
Scan once. Flora knows you.
Scanning…
Make sure itcounts here.
Live · updated remotely
Lidl Dublin
Make sure it counts
02 · She’s known.
Your free sample
100% Plant Based · Salted
Emma K.
+353 87 123 4567
emma@email.com
Claim →
She scanned.
She’s known.Now.
Name. Mobile. Email.
The first row in an audience
that grows with every scan.
What Flora now knows
✓
Emma · name, mobile & email
Make sure it counts
03 · She said yes.
🌿
FLORA
Stay in touch?
Recipes, personalised offers, and the occasional chat. Always your choice.
✓Recipes by email
✓Personalised offers
✓Chat from Flora
Yes, I’m in →
She said yes.
Flora canspeak to her.
GDPR compliant. Timestamped. Auditable.
Permission isn’t a form. It’s the foundation
everything else builds on.
What Flora now knows
✓
Emma · name, mobile & email
✓
Permission to keep talking
Make sure it counts
04 · The pack talks back.
Flora
Scanning pack…
Live
Creamy mushroom pasta
New recipe every week
She scanned the tub.
The pack is alive channel.
Same QR. Programmatically dynamic —
Tuesday night isn’t Sunday morning.
Same dashboard as the screen. No new packaging. No new product.
Weeknight
Weekend baking
Christmas
Veganuary
What Flora now knows
✓
Emma · name, mobile & email
✓
Permission to keep talking
✓
Pack scanned at home · Tuesday evening
Make sure it counts
05 · The next message is smarter.
🌿
Flora
Verified · permission-based
Not a broadcast.
A realconversation.
She replied. Now Flora knows what landed.
The next message is smarter than the last.
The one after, smarter still.
What Flora now knows
✓
Emma · name, mobile & email
✓
Permission to keep talking
✓
Pack scanned at home · Tuesday evening
✓
Replied to Flora · positive on the recipe
Make sure it counts · Cosmo AI
Every interaction.
One picture.
01
Screen — she sees Flora
02
Sample — she’s known
03
Permission — she says yes
04
Home scan — habit confirmed
05
Chat — she replied
06
Return — the loop, smarter
Cosmo — next action for Emma
Pattern: weeknight cook, recipe-engaged, plant-curious. Suggest Flora Pro with Omega 3 for Saturday baking — modelled as her highest-conversion next step.
This is one person.
Tomorrow, more like her.
Next month, more again.
Each one teaching the system more about the next.
The display gets her there.
She buys Flora. She goes home.
That’s where most brands stop. It’s where this one starts.
When they buy —make sure it counts.
The moments are already there.
She's standing in the aisle.
Curious. Open. Habit momentarily suspended.
She's at home on a Tuesday night.
Trying something new. Wanting it to work.
She loved it.
But nobody knows. Not Flora. Not you. It just disappears.
Flora dedicates its marketing budget to getting her to the shelf.
Then loses her at the doorstep.
The system that catches her — and every one after — already exists.
What happens in those momentsis up to you.
tenvito.com