Sold out before the pan’s hot.
Caitlin Ruth’s pop-ups now sell out before she even starts cooking.
StoryFood trucksLocal heroes13 October 2026 · 1 min read
Every pop-up has the same heartbreak moment. Someone gets to the front of the queue just as the last plate goes.
Award-winning West Cork chef Caitlin Ruth is known for big flavours, local ingredients and pop-ups that sell out fast. Her answer: sell out first.
With Tenvito, customers preorder and pay before anything hits the pan. Their meal is guaranteed. Caitlin knows exactly what to cook, and how much. And nobody turns up to find they’ve missed out.
Sold out in advance. Everyone gets fed. Nothing left to chance.
The same trick sells her tickets. When Caitlin teamed up with Blacks Brewing & Distilling in Kinsale for a Mexican-inspired collaboration, the tickets ran through Tenvito too.
In Caitlin’s words
Great platform for pre-event sales. I can’t believe I have my own eCommerce personal assistant at my beck and call for such a small retainer. Joy!
Caitlin Ruth Food
- Where
- West Cork
- Known for
- Pop-ups & Events