Europe’s Retail Blind Spot - eCommerce

Europe’s Retail Blind Spot -eCommerce

 

eCommerce across Europe is exploding. In Ireland alone, consumers spend €12.3 billion a year online—a number that mirrors similar growth curves across the continent. But here’s the kicker: most of that spend is slipping away to overseas websites, not landing with local retailers.

 

Why? Because too many small and medium-sized businesses still can’t actually sell online. The numbers are stark:

 

just three in ten SMEs have the ability to take and process orders through their websites.

 

It’s a pattern playing out across Europe. Shops are investing in window displays, but their “digital shopfronts” remain closed. A business may have a website, even a mobile-friendly one, but if the checkout button doesn’t work—or doesn’t exist—the customer is gone. And they’re not coming back.

 

This isn’t just about websites. Most SMEs rank poorly when it comes to online marketing, customer data, and digital tools. In other words, they’re not just losing sales - they’re losing sight of their customers altogether.

 

The bottom line: detail is in the retail. For Europe’s SMEs, every order lost to an overseas site is one less euro reinvested in local jobs, local communities, and local resilience.

 

SMEs: Tenvito can make you see the bigger picture - giving you the tools to take orders, capture payments, and finally compete online.

 

Get set up in minutes here.

 

Enterprises: If you’re ready to partner with us in turning Europe into a true e-commerce hub, let’s talk. We’re building the future - come build it with us.