People aren’t looking for websites. They’re looking for what they want.

And increasingly, they’re asking AI to help them find it.

New research from Shero Commerce, analysing over 96 million ecommerce sessions, found something interesting.

Traffic from AI assistants barely changed over the year. But orders from those visitors almost tripled.

And 51% of AI visitors landed directly on a product page, not the homepage.

That’s a big opportunity for independent food businesses.

A local butcher doesn’t need a sophisticated website. They need customers to find their turkey crowns, see the price, choose a collection time and place an order.

At Tenvito, that’s exactly what we’re making easier.

Because the future of online shopping isn’t about bigger websites.

It’s about making the distance between wanting something and buying it as short as possible.